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BLACK FRIDAY SALE — 20% OFF ALL OUR PRODUCTS FROM NOVEMBER 28 TO DECEMBER 1
Why shop at Amae?
Amae is a boutique dedicated to haircare products and designed to support you in your beauty routine. We showcase our hairstylists’ favorite products, carefully selected for their performance and effectiveness.
At Amae, we believe that beautiful hair begins with a tailored routine, trusted products, and a moment just for yourself. Our mission is to inspire you, guide you, and make your haircare rituals as enjoyable as they are effective.
Newest find
The K18 mask is a deep-repair treatment that works in just four minutes to restore strength, softness, and elasticity to damaged hair. A simple, quick, and effective step, it offers you a moment just for yourself.
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Your routine, your rewards.
Get into the habit of shopping at Amae and enjoy rewards with every purchase.