How it works
Founder: Priska Laurent
Priska Laurent, founder of Priska & Co, brings her expertise and passion to the service of simple and authentic beauty. Since opening her salon in Montreal in 2010, she has placed special importance on women’s confidence and well-being. In the same spirit, she carefully selects each product in her online boutique: high-quality, respectful, and effective treatments designed to take care of you every day.
Amae's story
The idea behind AMAE was born from a simple wish: to allow our clients to continue taking care of themselves easily and comfortably, even from home. After years of welcoming people to our Priska & Co salon, we wanted to extend this experience online, with a selection of products carefully chosen by professionals.
Each product in our boutique is designed to offer quality, effectiveness, and the pleasure of use. AMAE is more than just a store: it’s a space of trust and care, where everyone can find treatments that meet their needs, with complete simplicity. Our mission? To make the beauty experience complete, accessible, and comforting, so that everyone can feel good every day.
Your routine, your rewards.
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Our goal is simple: to make your haircare routines effortless and enjoyable with high-quality products, all while supporting a local, ethical business. With Amae, caring for your hair has never been easier…
Our brands
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